Nearly a thousand new cars exported to Mexico by Guangzhou Chuanqi GS5 incarnate Dodge Journey.

　　On the morning of September 26th, Guangcheng International held the launching ceremony of GAC MOTOR & Stellantis Mexico export project at Guangzhou Automobile Passenger Car Factory. At the event site, nearly 1,000 new branded cars from Guangzhou International were arranged as "GAC" vehicles. The export model was Guangzhou Automobile Chuanqi GS5 for rebranding and OEM.Stellantis’s brand-Dodge Journey was exported to Mexico.

　　About 80 people attended the event, including Yu Jun, member of the Executive Committee, head of international business department, chairman of Guangzhou Automobile International, Xin Tianshu, executive vice president of business development in Stellantis China, Liu Niansi, executive vice president of Guangzhou Automobile Research Institute, Huang Yongsheng, deputy general manager of Guangzhou Automobile, Li Canhui, general manager of Guangzhou Automobile International, Zeng Hebin, employees of Guangzhou Automobile Hangzhou factory, relevant personnel of Guangzhou Automobile Research Institute, members of Guangzhou Automobile International Headquarters and Mexican project team, and many media friends.

　　

　　Innovate OEM cooperation mode to help China build a smart sea.

　　The cooperation between Guangcheng International and Stellantis Group is a new attempt for both parties to expand overseas markets. Dodge products made by GAC will enter the Mexican market.

　　Stellantis Group is a leading global automobile manufacturer and travel solution provider, with many automobile brands such as Maserati, Chrysler, Jeep, Fiat and Dodge. The strategic cooperation with Guangzhou Automobile Group is about to enter its second decade. Dodge brand has been deeply cultivated in Mexico for more than ten years, and has become a local mainstream brand with good product quality and driving experience, with a mature sales network and a broad user base. The cooperative model Dodge Journey will continue to write the legend of Dodge brand in Mexico with GAC’s high-quality products under the slogan #NewDodge.

　　Relying on the powerful intelligent manufacturing strength of Guangzhou Automobile Group, Guangcheng International integrates the superior resources of both parties in the form of innovative cooperation to improve the efficiency of market development. This cooperation mode is an important attempt by Guangzhou Automobile International to implement the globalization strategy of Guangzhou Automobile Group, and also provides a useful reference for China automobile brands to go to sea.

　　There is no shortage of "Made in China" in the global consumer market, but "Made in China" in technology and intelligence-intensive industries. This cooperation is the launch of "China Zhizao" automobile products, which proves that Stellantis Group and the international market behind it highly recognize the technology, safety, performance and quality of Guangzhou Automobile Group. In the future, Guangcheng International and Stellantis Group will further expand the cooperation mode and bring the automobile products that condense the wisdom and ingenuity of Chinese people to more countries.

　　Guangcheng is a new international starting point and a new journey of internationalization of Guangzhou Automobile Group.

　　In 2020, faced with the impact of COVID-19 epidemic and the heavy pressure of economic downturn, Guangzhou Automobile Group made a comprehensive plan to prevent and control the epidemic and took various effective measures. The annual production and sales both exceeded 2 million vehicles, and the total operating income reached 395.498 billion yuan, up 5.87% year-on-year. In the ranking of the world’s top 500 enterprises in 2021 released by Fortune magazine in August this year, GAC ranked 176th, which was the best achievement over the years, 30 places higher than last year’s ranking, and was selected as the world’s top 500 enterprises for the ninth consecutive year.

　　It’s a long way to go. In 2020, Guangzhou Automobile Group put forward the "1615" strategy during the "14 th Five-Year Plan" period, in which internationalization was one of the five promotion strategies of Guangzhou Automobile’s "intelligent, electrified, shared, international and digital". Exploring the international market is of great significance to Guangzhou Automobile Group. The Mexican market entered by Guangcheng International in an innovative mode has a population of more than 100 million, and the annual automobile sales volume reaches 1.3 million. It is a "blue ocean market" with great consumption potential and will become a key step in the internationalization strategy of Guangzhou Automobile Group.

　　Zeng Hebin, general manager of Guangcheng International, said that the cooperation between Guangcheng International and Stellantis Group is an important milestone in the internationalization of Guangzhou Automobile Group. Guangcheng International will take the Mexican project as an opportunity to deepen cooperation with foreign partners in an all-round way and make use of the superior resources of both sides to carry out global strategic cooperation.

　　Xin Tianshu, executive vice president of business development of Stellantis Group in China, said that Dodge, as a mainstream brand in Mexican market, has always paid attention to product quality and is committed to providing consumers with the best driving experience, which is also an important reason why Stellantis chose GAC as its partner. He said: "GAC MOTOR has proved its strength as a head brand with excellent market performance and good user reputation, so we believe that the Mexican export project will be successful, and I wish Dodge Journey a big sale in the Mexican market."

　　Li Canhui, deputy general manager of Guangzhou Automobile Passenger Car and general manager of Hangzhou Company, said in his speech that all the vehicles exported to Mexico were produced by Hangzhou factory. He said: "In this process, we attach great importance to quality, always adhere to intelligent manufacturing and ingenious technology, and hope that these vehicles can start from Hangzhou, go to Mexico and go global, so that the brand influence made in China can spread all over the world."

　　Building a global brand, GAC MOTOR brings "China ingenuity" to the world.

　　Guangcheng International, which shoulders the heavy responsibility of Guangzhou Automobile Group’s internationalization, has actively participated in major international auto shows since 2013, and has appeared in overseas exhibitions such as North American International Auto Show and Paris Auto Show for many times, gradually establishing the international image of GAC MOTOR. At present, Guangcheng International has promoted GAC MOTOR brand to 26 countries and regions, and initially established a global sales and service system.

　　In order to deepen overseas brand building, in May this year, Guangcheng International released GAC MOTOR brand communication slogan "GO AND CHANGE" to consumers around the world, aiming at infiltrating "artisan spirit" into every detail of products and services, and continuously creating beautiful mobile life value for consumers around the world with a brand-new image of active innovation and daring to break through.

　　Starting from the Mexican market, the cooperation between Guangzhou International and Stellantis Group entered a new chapter. In the future, the two sides will continue to deepen cooperation and jointly explore overseas markets. Guangcheng International will also continue to be based on the craftsman spirit, bring more high-quality automobile products to overseas consumers, let more people know about GAC MOTOR, and promote the sustainable development of Guangzhou Automobile Group’s international strategy of "focusing, promoting synergy, empowering together and creating first-class".