Low box office, scolded by the whole network, shortlisted for Cannes’ ＂Burning Winter＂. Why didn’t the audience buy it？

Burning Winter was badly scolded. As early as when the film was selected as "a kind of attention unit" in Cannes Film Festival, the lineup of Zhou Dongyu, Haoran Liu and Qu Chuxiao was announced, which aroused public concern and heated discussion. Last year, after their love affair was exposed, Zhou Dongyu and Haoran Liu became the target of public criticism, and the cooperative film Burning Winter also attracted people’s imagination (the movie title is the same as the two names), so netizens began to feel sorry for Qu Chuxiao, "The burning of Haoran Liu, the winter of Zhou Dongyu, and the bending of Qu Chuxiao are silent".

After "Burning Winter" was officially released, as expected, there were many criticisms of the film. Up to now, the box office of Burning Winter is only 20 million, and the douban score is only 6.2 points. Some netizens described Burning Winter as just like drinking Beijing bean juice. It is purely curious to see it, and it is the same as drinking bean juice.

Anthony Chen, the director of Burning Winter, has a lot of connections. He won many awards such as Cannes Golden Camera Award and Golden Horse Best New Director for "My Parents Are Away", and later won many awards for "Tropical Rain". Although Burning Winter was shortlisted in Cannes, it was not bought by the audience and suffered "Waterloo".

Why "Burning Winter" overturned? First of all, it deceived the audience. Let’s see how the film promotes Burning Winter. It was chosen to be shown in Chinese Valentine’s Day, emphasizing the nature of this romantic film. In the official preview, it was called "Three-person Healing Journey", which attracted the public to see it under the banner of "Healing" and "Love". Only after the audience finished watching it did they realize that this was not the case. In addition, the declaration and return of Burning Winter is contradictory. First it was "love", then it was "friendship" in a blink of an eye. Playing both "love card" and "friendship card", the announcement of Burning Winter will gain traffic.

The dislocation of the announcement made the audience feel cheated, so it was entirely their own fault to be scolded and scored low. Previous films such as "The Last Night of the Earth" and "The Summer Future" were also misplaced and attracted condemnation, so don’t try to deceive the audience. "The audience’s eyes are discerning."

Burning Winter is not about love, so what is it? Let’s sort out the story line. Three youths, Nana (Zhou Dongyu), Haofeng (Haoran Liu) and Han Xiao (Qu Chuxiao) meet in Yanji in winter. Nana was originally a national flower skater. She left the national team because of injury and became a tour guide in Yanji. Haofeng is engaged in finance in Shanghai and is also a mentally ill person. He came to Yanji to attend the wedding. Han Xiao dropped out of school very early, followed his family to Yanji to open a restaurant and became close to Nana. They all met in Yanji with their own knots and puzzles. When they parted, they began to put aside the past and go back to face real life. In short, their relationship is not love, no past and no future.

How does the film present this process? It’s very simple. First, open your own scars, and then heal them. How is the scar exposed? The film uses a very gimmicky way, which is "passionate play". When Haofeng had sex with Nana, Haofeng discovered Nana’s scar, which made Nana begin to face the past and start to heal. Obviously, there are many ways to deal with it, but the director has used a way that is unacceptable to the audience. The scenes of the latter two in the bathroom were also treated in this way, which caused the audience to question "Is this really a literary film?" . But what is even more unacceptable is that the film defines the relationship as "love" with this relationship between the two people. Is it too superficial to see love?

Another defect of Burning Winter is the lack of image expression. There are many images in the film, but how to express images to highlight the theme of the film needs to be considered. For example, the image of "ice cubes" makes many viewers wonder. Why do you cry when you chew ice cubes? Why let the ice drop on your face, and then start crying? What do you mean by the last three people passing ice? In fact, if you dig deeper, you may understand that what Haofeng wanted to express at first was that the pain of mental illness was digested by himself, and then it was dissolved and melted by dripping on his face, and finally it was passed on to Nana and Han Xiao to share the pain and get comfort. However, this kind of treatment is very artificial, which makes the audience feel uncomfortable and makes the role appear vulgar. The audience’s evaluation is quoted as "three smelly and dirty tramps".

Finally, let’s talk about the actors’ acting skills. Among the three, Qu Chuxiao’s acting performance is the best and most natural. And Zhou Dongyu gives people the impression that everything she plays has the shadow of her previous role, which makes people jump easily. The worst acting skill is Haoran Liu. First of all, this role is not suitable for him. The financial man with a beard has nothing to do with him, and his acting skills are very dull, which makes this role look like a nerd.