It’s sold out! Some people reached 1.5 million as soon as they shot, and these places in Shanghai were crowded with three floors outside.
December 31st every year.
Shencheng two department stores
First Yaohan and New World City
Will extend business hours.
Fill up the festive atmosphere with fancy promotions
Ignite the enthusiasm of Shanghai’s commercial New Year consumption.
Yesterday was the last day of 2024.
These two main battlefields of Shanghai’s New Year’s Eve promotion
As usual, ushered in a steady stream of passengers.
Multiple concessions superimposed on government subsidies
Attract customers to be generous.
Consumption enthusiasm is high.
Constantly refresh sales records
Three floors inside the gold counter and three floors outside.
Someone spent 1.5 million yuan to purchase goods.
At ten o’clock yesterday morning.
First, Yaohan’s popularity is high
Gold jewelry counter
Be surrounded by three floors inside and three floors outside.
Traditional big promotion full coupon
A large part of the coupons sent went here.
On-site customers are exaggerating!
More customers throw more than 100 thousand yuan to buy gold.
Customer:
It’s quite exaggerated. I didn’t expect to buy gold and rob it.
Customer:
Buy up and don’t buy down.
customer
I bought clothes, bought more than 100 thousand, gave more than 60 thousand coupons, all turned into gold, bought bracelets and the like, and bought more than 77 grams.
Centralized cash register
Frequent large orders appear
Great promotion even attracted
Many merchants come to Shanghai to purchase goods.
The shot is 1.5 million!
customer
Bought more than 200 thousand, bought clothes, and bought all the sizes here.
customer
We are from Nantong, and we do both online and offline. Today, we came to purchase goods, and about 1.5 million yuan was earned, and we bought bedding and the like.
Yesterday was 2024.
The last day of the government’s trade-in subsidy
Catch up with the full coupon
There are long queues at cashier points specially opened by merchants.
Customer:
The preferential strength is three arrows, and Shanghai’s market supplements, enterprises and businesses.
Annual work summary
I bought a massage chair. The original price was 33,800 yuan. After taking part in the subsidy, I lost 2,000 yuan and gave more than 8,000 coupons.
Busy sporting goods counter
Pile up the stock
Sales records have also been constantly refreshed.
According to a salesperson, the sales on that day are equivalent to the usual quota of two or three months. "The sales on December 31 last year were 2.9 million yuan, and this year it is expected to be 4 million yuan."
Another salesperson told reporters that the sales on that day had reached the highest single-store sales in the country. "Today, our sales are about 3 million yuan."
Zhang Chenghong, deputy general manager of Shanghai First Yaohan, said.
Open for 3 hours on the same day, passenger flow and sales
Both have exceeded the level of the same period last year.
Shanghai No.1 Yaohan
Deputy General Manager: Zhang Chenghong
We expect that the passenger flow of this activity should have a double-digit growth compared with the same period of last year, and the sales should also be close to double-digit growth, which will bring a satisfactory end to the annual sales of our mall.
Do not close for New Year’s Eve.
Open for 4 hours, sales exceeded 20 million.
Last night in New World City on Nanjing Road.
It is also very lively.
The consumption enthusiasm of citizen tourists remains high.
Many people took advantage of the last hour to place an order with passion.
Stimulated by delayed closing and coupons
Everyone bought it happily.
It’s also for the self after a hard year.
The best new year gift.
The reporter saw at the scene.
Cosmetics, clothing, gold jewelry, etc.
Fully participate in discount promotion.
Even the watch counter participated in the discount this time.
Attract a steady stream of passengers.
The cashier has been waiting in line since it opened in the morning.
Customer:
Last month, it also had activities, about 79% to 20% off, and today it’s 77% off, and then I sent a sample.
Customer:
I bought a women’s watch two days ago, and my husband came to buy another one today because there is a discount.
A salesperson at the watch counter revealed that many guests took the year-end bonus to spend. "We basically sold more than 3 million watches in these two or three days and sold 50 watches."
Nanjing Road will be launched last night.
"Don’t close for the New Year"
Business hours of 31 merchants such as New World City
Will be extended to 0: 30 the next day.
The deputy general manager of New World shares told reporters.
Open for 4 hours that day.
Sales have exceeded 20 million yuan.
Shanghai New World Company Limited
Li Wei, Deputy General Manager
The climax is after 19: 00, because all the commodity discounts are superimposed again, and the coupon discount of 1000 for group purchase of 500 groups in the pedestrian street the day before is very strong. It is estimated that sales today will increase by about 15% to 20% compared with the same period last year.
New clothes in major business districts
Young people’s new year’s eve
In order to welcome the new year
Major business districts have put on festive new clothes.
In Xujiahui Huijin department store
Commercial landmarks such as Mira City.
Have designed a beautiful moral
Interior and exterior layout, interactive devices, etc.
Become a citizen to take pictures as a souvenir.
A good place to feel the atmosphere of the new year
Step into Huijin department store
The first thing you see is
"Spirit snake auspicious splendid New Year" beauty-aging device
This work comes from intangible cultural heritage.
—— Representative of Suzhou Paper-cut Provincial Projects
The hand of the inheritor Wu Yonglin
The snake body is designed in the shape of an "8"
It symbolizes wealth and good luck.
And the paper-cut pattern on the snake
Such as copper coins and peonies
It represents wealth and prosperity.
Not far from the city of Mero.
Also surrounded by a strong New Year atmosphere.
"Go to the new Forbidden City" and "Snakes turn to Qian Kun"
New year’s limited flash shop
There are also interesting chapter-knocking games.
Waiting for everyone’s participation
There are shopping malls.
Before the New Year’s Eve promotion
Launch a number of theme pop-up shop.
And immersive experience theater.
Many customers said
This new year’s eve approach is very novel
Customer:
It’s a way to welcome the new year’s eve. It’s newly opened here.
Customer:
I like this IP very much. I have been following it for more than ten years, so I came as soon as it was opened. It is also quite good to celebrate the New Year in this way.
Did Fang friends buy it in buy buy last night?
What gift do you give yourself and your family?
Welcome to the comment area to share your message ~
Reporter: He Xiao, Gong Haiyun, Gao Yuan, Li Dexiang, Cao Xiangyu, Chen Wenqing
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